MaricarmenSchroeder López
Graphic Designer · Communications · Marketing
Design that is strategy. Communication with purpose. Brands that are remembered.
“To create, you must first believe”
01 — About
Design with judgment,
communication with purpose.
Design, to me, is strategy. Every project starts from a clear communication idea and is built with direction, judgment and purpose.
I'm a graphic designer with a 360° profile: I blend design, communication and project leadership. I've led communications for companies, educational institutions, banks and cultural brands, turning complex goals into memorable work.
Languages
Education
Master's in Generative AI for CreativesIn progress
Founderz, in collaboration with Microsoft and Magnific · Madrid
Diploma in Artificial Intelligence Applied to the Key Areas of an SME
Centro de Educación Superior de Negocios, Innovación y Tecnología · Madrid · 2026
Master's in Corporate Communication & Digital Marketing
Next Educación · Madrid
Master's in Strategic Communication
La Salle · CDMX
Bachelor's in Graphic Design
Universidad de Londres · CDMX
+ Certifications in UX Design and Community Management
Tools
Design
Illustrator · Photoshop · InDesign · Affinity
UX / Web
UX · Web Design · HTML · Figma / Sketch
Communication & Marketing
Strategy · Storytelling · Campaigns · Social
AI-assisted Design
Generation · Iteration · Workflow
02 — Track record
Experience
Nearly a decade leading design and communication across education, banking, logistics and culture.
Dec 2024 — Present
Siena Educación
Design, Communications & Events Coordinator
- —Communication strategies for nationwide educational projects.
- —Creative and operational management of cultural and educational events.
- —Multi-platform digital campaigns and institutional storytelling.
Nov 2021 — Dec 2024
Traxión
Senior Graphic Design Manager
- —Internal communications and campaigns; monthly newsletter.
- —Coordination of internal events and corporate presentations.
- —BTL materials and supervision of the annual integrated report.
Mar 2018 — Nov 2021
Citibanamex / Ultrasist
Product Analyst & Graphic Designer
- —Management of the transfers portal.
- —Database analysis and segmentation.
- —Web redesign to improve usability.
Sep 2016 — Mar 2018
Distrito Web
Graphic Designer & Social Media Manager
- —Web design and development from concept to implementation.
- —Corporate identity and campaigns.
- —Social media management for several clients.
03 — Portfolio
Selected Work
A selection of brand, communication, web and event projects.
AFN
Brand Identity
CEDEPEC — Social Campaign
Brand Campaigns & Social Media
INAV — Communication Materials
Communication Materials
Fundación Traxión — Vehicle Branding
Branding
IMPSI
Visit site ↗Web Design
Corporate Anniversary
Events
Casecito's House
Brand Identity
IMPSI — Social Campaign
Brand Campaigns & Social Media
UNIE
Communication Materials
Educaia
Web Design
Launch Event
Events
Cedepec — Identity
Brand Identity
INAV — Social Campaign
Brand Campaigns & Social Media
Educacine — Festival Posters
Communication Materials
Premios Magisterio
Visit site ↗Web Design
Corporate Event
Events
DrawingED
Brand Identity
Piccolo Mondo — Social Campaign
Brand Campaigns & Social Media
DrawingED — 2026 Agenda
Communication Materials
YouLead
Visit site ↗Web Design
Exhibition
Events
Educaia
Brand Identity
Traxión — Social Campaign
Brand Campaigns & Social Media
Educaia — Communication Material
Communication Materials
ONED
Visit site ↗Web Design
DrawingED Sessions
Events
Egoba
Brand Identity
Magisterio — Magisteri-ON Podcast
Communication Materials
Traxión
Visit site ↗Web Design
Event in Seville
Events
Flyt
Brand Identity
Magisterio — Premios Magisterio Awards 2024
Communication Materials
Golf Tournament
Events
Hemisferia Medios Digitales
Brand Identity
MAPFRE — Communication Material
Communication Materials
HISPAREP
Brand Identity
Siena Educación — Olegario Comic
Communication Materials
IMPSI — Brand System
Brand Identity
ONED — Communication Material
Communication Materials
LiPU
Brand Identity
SEED — Communication Material
Communication Materials
Magisterio
Brand Identity
YouLead — Communication Material
Communication Materials
Medistik
Brand Identity
Mongos / Moongo
Brand Identity
Munalia
Brand Identity
Redpack
Brand Identity
SoftPlus
Brand Identity
Traxión — Brand System
Brand Identity
BGi
Brand Identity
04 — Contact
Shall we make something memorable?
Available for brand identity, communication, creative direction and web design projects. Get in touch and let’s talk.
Email
mari.schroeder95@gmail.comWhatsApp
+34 610 64 4050LinkedIn
in/maricarmen-sch-lo