MaricarmenSchroeder López

I trained as a designer, but over the years my work has grown far beyond design.

I started my career focused on graphic design and gradually brought in communication, branding, digital marketing, UX/UI, events and, above all, creative project coordination. Today, I enjoy developing an idea just as much as organising everything needed to turn it into something real.

I’ve worked in very different environments, from banking and large corporations to education and digital projects, in Mexico and Spain. This has taught me to adapt quickly, work with people from different backgrounds and understand that a good result takes more than a good idea: it also needs organisation, communication, schedules, suppliers, teams and many details working together.

I like to be involved in projects from start to finish: understanding what we need to communicate, finding its visual expression, coordinating the people involved and making sure the final result stays true to the original intention.

I’m also curious about new ways of working. I currently integrate artificial intelligence tools into my creative process to explore ideas, generate visual concepts and streamline some processes, always combining them with my own design judgment and experience.

Although my career has evolved a great deal, one thing has stayed the same since I started: I still love creating things and seeing an idea that once existed in our minds become real.